“This is the heart of design thinking. It isn’t about becoming your perfect self. It’s about looking very honestly at your circumstances and asking what room you have to maneuver. Think about those designers in Silicon Valley. They’re always releasing programs in beta.
“The idea is you try something very practical, something you can do quickly, send it out into the world and then learn from how it performs. You come back, iterate and then go back into the world again.” – Dave Evans
“In fact, I liked what he said about with design thinking your goal is to fail early and often.”