Email: The most reliable way to reach readers

“I learned a real profound lesson with the Inside news app. “You can get 500,000 people to download an app, but only 1 percent or less will use it a day. And then I realized, I took the same information that was in the app, I emailed it to the same audience and 40, 50, 60 percent opened it every day.” Jason Calacanis

Facebook isn’t email. Most people don’t even see your posts. The FB algorithm shows only what they think will keep you on FB. All of your friends are hidden.

On the user end, email is super easy to control. You own it. Most email programs make it easy for users to sort email automatically, search, and surface content when you want it.

Listen to the podcast: Journalists should use email more — and Google and Facebook less — to reach readers – Recode

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"No one wants to look like an amateur, but I love that. I love that evolution. Rather than spend all this time figuring out the perfect logo and perfect channel, find out what's fun." Grace Bonney of Design*Sponge

"No one wants to look like an amateur, but I love that. I love that evolution. Rather than spend all this time figuring out the perfect logo and perfect channel, find out what's fun." Grace Bonney of Design*Sponge

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"Life is improv. Not a fact test. You take the bad notes and weave them into music." James Altucher

"What happened to the idea that a 40% success rate made someone the best baseball player in the history of the world? "Or the idea that if only 50% of your business decisions are correct, you’ll have a billion dollar business. "Or the idea that, in the hands of an artist, even the wrong note can be turned into beautiful music? "Life is improv. Not a fact test. You take the bad notes and weave them into music." James Altucher Source: 15 Essential Skills They Don't Teach You In College - Altucher Confidential


I'm a graphic designer (portfolio), classical pianist and artist in Baltimore, MD. I host the Uncanny Creativity Podcast helping to demystify the creative process and creator of Funlooksfun.com, an online shop for apparel and games. Twitter: @sketchee

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