“Creative people often bristle at the suggestion that they have to stoop to market their ideas or dress them in familiar garb.
“It’s pleasant to think an ideas brilliance is self evident and doesn’t require the theater of marketing.
“But whether you’re an academic, screen writer, or entrepreneur, the difference between a brilliant new idea with bad marketing and a mediocre idea with excellent marketing can be the difference between bankruptcy and success.
“The trick is learning to frame your new ideas as tweaks of old ideas.
“Mix a little fluency with disfluency. To make your audience see the familiarity behind the surprise.”
Derek Thompson, Hit Makers
"People have a mistaken notion that they're going to arrive at some point where it's going to be easy." Marie Forleo
"People have a mistaken notion that they're going to arrive at some point where it's going to be easy." Marie Forleo "You're never going to arrive at that point." Steven Pressfield "There is this veil. People have this mistaken notion that the people in the game... that they have some magical mystical thing that they don't." "To look at it in a positive way. Resistance is the villain in the movie. If there's no villain, there's no movie. Resistance gives meaning. If it was just there and you just had to pick it up, it wouldn't mean anything." Source: The ... Read more